Sensory Marketing
Bertil Hulten, Niklas Broweus, Marcus van Dijk
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Categorie:
Anno:
2009
Casa editrice:
Palgrave Macmillan
Lingua:
english
Pagine:
183
ISBN 10:
0230576575
ISBN 13:
9780230576575
File:
EPUB, 1.07 MB
IPFS:
,
english, 2009
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