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The Fashion Business: Theory, Practice, Image
Nicola White, Ian GriffithsFeaturing contributions by leading experts in three main areas of important debate within the industry--the theory and culture of fashion; design and industry; and image and marketing--the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.
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